SEO Audit
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What is an SEO Audit?
Get the Gaps in Your Website’s SEO Revealed
A complete SEO audit is necessary to uncover the hidden issues holding your website back. Professional SEO audit services will reveal gaps in your website’s structure, technical setup, and content optimisation. Working with an SEO audit company means you have the SEO expertise to look at your site correctly. You’ll get clear and actionable SEO recommendations for your website. Investing in a complete SEO audit package will fix these issues, improve your search engine rankings and set you up for long-term success.
When Do You Need an SEO Audit?
You should get an SEO audit if your current SEO strategy isn’t working well or your traffic and rankings are dropping. When are the most common scenarios in which you need SEO audit services?
You’ve done everything right, but your pages get little traffic. The reasons can be obvious or not. Often, it starts with poor keyword research, which targets terms that are too competitive or with no traffic potential. Even the best content goes unnoticed if you don’t know what your audience is searching for.
Another common issue is insufficient on-page SEO optimisation. Missing meta descriptions, poorly structured headings, or unoptimised images can hurt your rankings. Off-page factors like lack of backlinks or weak social media presence further limit your visibility. Technical issues like poor mobile usability or misconfigured robots.txt files can block search engines from properly indexing your site.
While necessary to improve search engine functionality, Google updates can affect your SEO unintentionally.
This happens when the algorithm changes, adjusts ranking factors, penalises outdated SEO practices or prioritises new elements like E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). If you notice a sudden drop in traffic after a Google update, it’s a clear sign that your site doesn’t align with the new ranking criteria.
SEO audit services will help you find out what’s causing the drop. For example, it might show that your content is not in-depth enough to meet Google’s quality standards or that your site is penalised for thin content or spammy backlinks.
You were ranking strong, with some key terms in the top 10. Then, suddenly, they started dropping. This can happen for many reasons. Search engines may have changed their ranking priorities, and your site may no longer meet the new requirements. Alternatively, you may not have done anything wrong, but your competition began publishing significantly better-quality content.
To understand the drop, we need to know when it started. We look for patterns and see if they coincide with algorithm updates, site changes or other events. This will help us pinpoint the exact cause and fix it.
A lack of conversions can mean deeper issues, even if your site is getting traffic. Common causes are poor user experience (UX), irrelevant content, confusing navigation, or weak calls to action. Through SEO audit services, we analyze user behaviour, page load times, and content alignment with search intent to identify why visitors are not taking the desired action.
For example, the audit might show that your web pages don’t match the keywords users searched for, resulting in mismatched expectations. It might also reveal complex forms or CTAs that are not compelling. Implementing the audit’s recommendations will improve user experience and conversion rates.
A slow website is a major turn-off for users and search engines. Studies show that even a 1-second delay in page load time can increase bounce rates and reduce conversions. Search engines rank fast and responsive websites higher, so performance optimisation is key.
An SEO audit will identify what’s slowing your site down, such as unoptimised images, excessive JavaScript, or server response times. By fixing these, your site will be fast, user-friendly, and optimised for desktop and mobile devices.
Your competitors are out-SEOing you. They’re targeting new keywords, creating better content or building stronger backlink profiles. If your rankings or traffic is dropping due to increased competition, an SEO audit is a must to stay competitive.
An SEO audit compares your performance to your top competitors through competitive analysis. It will identify opportunities to improve your existing SEO strategy, such as targeting underserved keywords, creating better content, or leveraging stronger backlinks.
Errors like 404 pages or redirect loops can harm your website’s SEO and user experience. However, not all errors are created equal. Some are more urgent than others. SEO audit services will help prioritise these errors so you can focus on fixing the ones with the most significant impact.
For example, an audit might show critical errors, such as pages blocked from search engine indexing or broken links to essential resources. It might also flag less serious issues, like overly long meta descriptions, which, while promising to be fixed, don’t impact SEO performance. When you order an SEO audit report, the errors will be listed by priority, helping you address the most critical issues first.
Most Common Website Issues We Find in Our SEO Audits
Technical SEO Issues
Many websites have technical problems that hinder their SEO efforts. These can be missing XML sitemaps, poorly structured URLs, and more complex issues like crawl errors or misconfigured robots.txt files.
For example, if your site is not mobile-friendly or has broken links, search engines may struggle to crawl and rank your pages effectively, hurting your keyword rankings. These technical gaps may not be visible at first glance but can greatly impact your website’s performance. Hence, a technical SEO audit is necessary to find and fix them, as they can significantly impact your results.
On-page SEO Issues
We often see keyword misuse during the SEO audit process. Some pages are created with keywords in mind but don’t match the user’s intent, making them irrelevant to the target audience.
Even when keywords are present, poor HTML structure or over-optimisation—where the same keyword is used unnaturally often—can harm user experience and search engine rankings. A good SEO audit service will evaluate these issues and ensure that your pages are optimised for search engines and real users.
Mobile Usability
In a mobile-first world, usability is non-negotiable for SEO. But this is a surprisingly common issue.
Websites look great on desktops but can become unreadable or frustrating to navigate on mobile devices. Problems like unresponsive design, overlapping content, and hard-to-click buttons can harm user engagement and send negative signals to search engines.
Backlink Profile
Your backlink profile is a ranking factor for SEO, but it’s often full of problems. Companies sometimes rely on link farms or low-quality websites that provide backlinks to their site that are irrelevant to their audience – or worse, harmful to their site’s credibility. Overusing exact match anchor texts or links from spammy domains can further hurt your rankings.
During a full off-page SEO audit, we’ll analyse your backlink profile to identify harmful links and provide strategies for building meaningful and authoritative links.
User Experience (UX) Issues
User experience is a key part of search engine performance that is often overlooked. Website creators can often be unaware of obvious usability issues. Business owners may not even realise that users — even those interested in their services—struggle to navigate confusing layouts or find relevant information.
Frustrations like this reduce engagement and can lead to higher bounce rates, which in turn impact your rankings. Website SEO audit services will identify these UX issues and show you how to create a site users love to visit.
Once your SEO audit report is ready, you can ask your web developers or use web development services to implement the necessary fixes.
SEO Audit Service
Technical and content roadblocks can lurk on your website and affect its performance and exposure in search results. SEO audit services will identify these roadblocks so your site works effectively for users and search engines
What You Get From SEO Audit Services
SEO audit services are not just about finding issues – it’s about unlocking your website’s full potential and setting it up for long-term success. A thorough SEO audit goes deep into every part of your site and provides insights to improve SEO and rankings. Here’s what you’ll get:
Analyze your website’s performance and health
FAQ
Frequently asked questions about seo audit services.
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